A woman golfer completing her swing on a fairway at sunset

Studio IX Collective presents

HER
FAIRWAY

Women in Golf. The Next Generation in Play.

An experience bringing women shaping golf together with the girls who will shape its future—through conversation, community, creativity and connection.

January 2027 | During PGA Show Week

Exact date and venue to be announced

A New Perspective on the Game.

HER FAIRWAY celebrates the athletes, leaders, creators and trailblazers moving golf forward. Part of Studio IX Collective, this experience connects generations and creates space for new voices, meaningful relationships and the next chapter of women's golf.

See her. Back her. Become her.

Women of different generations talking together on a golf clubhouse terrace

Planned Experiences

The Experience

Experiences in development. Final elements will be confirmed ahead of the event.

01

HER STAGE

Conversations with women shaping golf—from the course to business, media and leadership.

02

NEXT GENERATION

Girls in golf take part in conversations and mentorship moments, connecting with women who are opening doors.

03

CREATOR CLUBHOUSE

Podcast conversations, interviews and storytelling exploring the people and ideas moving the game forward.

04

FROM FAIRWAY TO RUNWAY

A golf-inspired fashion showcase celebrating performance, personal style and confidence.

05

THE ACTIVATION GREEN

Interactive golf experiences, skill challenges and opportunities to discover participating brands.

06

THE CLUBHOUSE CONNECTION

Space for athletes, industry leaders, creators, brands and guests to meet and build relationships.

Women Who Move the Game

Our lineup of athletes, trailblazers, creators and industry leaders will be announced soon.

Coming soon

To be announced

Speaker / Host

Coming soon

To be announced

Speaker / Host

Coming soon

To be announced

Speaker / Host

Coming soon

To be announced

Speaker / Host

A teenage girl practising her putting stroke on a golf green

Girls in Golf

The Next Generation Belongs Here.

Visibility creates possibility. HER FAIRWAY brings women and girls into the same conversation, creating opportunities to ask questions, find role models and imagine a future in the game.

Inquiries from a parent, guardian or organization representative.

Program Preview

The Flow of the Day

  1. 01Welcome and brand experiences
  2. 02Opening conversation
  3. 03Women in golf panel
  4. 04Girls in golf and mentorship spotlight
  5. 05Podcast and creator conversations
  6. 06Golf-inspired fashion showcase
  7. 07Community connections

Program preview. Final schedule and participants to be announced.

Sponsorship

Back the Women Moving Golf Forward.

Connect your brand with the athletes, leaders, creators and girls shaping golf's future. HER FAIRWAY offers opportunities to build meaningful engagement through live experiences, conversation, storytelling and community during PGA Show week.

January 2027 | During PGA Show Week · Exact date and venue to be announced.

Premier

Founding Partner

Starting investment

$75,000+

  • Premier partner positioning and prominent event branding
  • Premium brand activation footprint
  • Stage recognition and an agreed speaking opportunity

Level 02

Presenting Partner

Starting investment

$25,000+

  • Presenting partner recognition and logo placement
  • Dedicated activation space
  • Agreed stage or content integration

Level 03

Official Event Partner

Starting investment

$10,000+

  • Official partner recognition and logo placement
  • Brand activation space
  • VIP guest access

Level 04

Activation Partner

Starting investment

$5,000+

  • Designated activation footprint or sponsor table
  • Logo placement in selected event materials
  • Sampling and gifting opportunities

Prices shown are starting investments, not checkout prices. Final benefits, inventory, guest allocations, content rights and any media deliverables are subject to a written sponsorship agreement.

Customize Your Impact

  • Girls in Golf
  • Golf & STEM Experiences
  • HER Stage
  • Creator Clubhouse
  • Fashion Showcase
  • Hospitality & Gifting

Create a partnership that reflects your brand's goals—from supporting the next generation to bringing an interactive golf experience to life.

Specific integrations and availability must be agreed within the sponsorship package.

Join Us on HER Fairway.

Register your interest to receive event details and invitation updates.

Submitting interest does not confirm admission. Girls-in-golf inquiries should come from a parent, guardian or organization representative — please do not include children's personal information.

Interest

Submitting interest does not confirm admission. See our Privacy Policy.